IMPACT By El Destino + TOP. Our tourism impact model
We turn tourism into a real tool for territorial, economic and social transformation.
We don’t design trips. We activate territories.
What is IMPACT
IMPACT is our way of understanding tourism: a strategic tool capable of generating real value in territories.
It’s not just about attracting visitors, but about designing experiences that boost local economies, activate local stakeholders, and create measurable and sustainable impact.
We work from action, not theory.
Our toursim Impact Model. CSR and ESG projects
- What we do in practice
- How We Activate It
- Our Philosophy

- Activation of territories through structured tourism experiences
- Design of tourism products with real local economic impact
- Integration of ESG criteria in destinations, companies and projects
- Creation of experiences that connect travelers with the territory
- Development of scalable and replicable pilot projects
- Revitalization of local economies through tourism
We don’t work from theory. We work from action.

Each project is built with a practical, results-driven approach:
- Territory diagnosis
- Opportunity identification
- Experience design
- Activation of local stakeholders
- Commercialization
- Impact measurement
The goal is not just to create experiences, but to generate real value.

Starting point
A destination with tourism potential but lacking structure and economic impact.
What we did
Designed a structured tourism experience, activated local stakeholders and created a marketable product.
Result
Increased visitor flow, local income generation and strengthening of the local ecosystem.
Case Study (Example)
Starting point
A destination with tourism potential but lacking structure and economic impact.
What we did
Designed a structured tourism experience, activated local stakeholders and created a marketable product.
Result
Increased visitor flow, local income generation and strengthening of the local ecosystem.

Who is it for
- Public institutions
- Tourism destinations
- Companies
- Rural territories
- Strategic projects
Let’s talk
…and let’s build together a program that leaves a lasting impact. Because impact is not told. It is experienced.
Tourism is not the goal. It is the tool.
The difference lies in how it is designed.
El Destino + TOP
Agencia de viajes y experiencias a medida.
CIE 2372
Euskadi · España · Internacional
Teléfono (L-V, de 10h a 18h): +34 676 92 57 46
Email: info@eldestinomastop.com
© 2026 El Destino + TOP – Basque Tourist Consulting SLU. All rights reserved.
Diseñamos experiencias que dejan huella.